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热线直播节目由于其独有的双向传播,共同交流的特点而受到听众的普遍欢迎。但是,随着热线直播节目运作中不断出现的或大或小的有关导向上的问题,这使得包括广播界在内的一些人士提出热线直播节目能不能担负起正确舆论导向的作用?忧虑是不无道理的,因为有了实践的教训。因此,我们必须正确地对待热线直播节目中的不利因素,不断取得驾驭热线直播节目的主动权,在满足听众需求中,来实现正确的导向作用。
Hotline live show because of its unique two-way communication, the characteristics of common exchanges by the audience generally welcomed. However, with the continuous issue of orientation issues, such as large or small, in the operation of hotline broadcast programs, does it make it possible for some people, including the broadcasters, to submit hotline broadcast programs to play the role of a correct public opinion? No reason, because there is a lesson of practice. Therefore, we must correctly handle the unfavorable factors in the hotline live broadcast program and continuously obtain the initiative to control the hotline live broadcast program, so as to meet the needs of the audience and achieve the correct guiding role.