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2014年开始,啤酒业全行业产量出现24年来首次负增长,啤酒企业的业绩表现继续降温。2015这个夏天对于啤酒行业来说也并不好过,啤酒产量已经出现一定程度上的饱和。虽然啤酒产销量遇冷,企业并没有闲下来,联姻体育赛事营销市场的动作依然很多。诸多啤酒企业寻找体育领域的战略合作伙伴来传播品牌。体育营销能够给行业带来多大影响?
From the beginning of 2014, the beer industry output for the first time in 24 years showed a negative growth, beer business performance continued to cool down. 2015 This summer is not good for the beer industry as beer production has been somewhat saturated. Although the beer production and sales volume in the cold, the company did not idle down, marriage sports marketing activities in the market is still a lot. Many beer companies look for strategic partners in sports to spread the brand. Sports marketing can bring much impact on the industry?