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恶搞文化是当今社会上流行的一种网络文化,其借助网络技术展现出强大的生命力。从本质上说恶搞文化是一种亚文化样式,体现了文化的多元性和丰富性,同时作为一种风格符号的象征,恶搞传播的是一种对社会主流价值观的颠覆,表现出一种抵抗的精神。本文以伯明翰学派的亚文化理论为基础,结合符号学、传播学理论,从文本层面、主体层面和文化层面对恶搞文化进行解读,探索恶搞文化表象下的一些深层次规律,通过对些深层次规律的把握,辩证的看待这种网络文化。
The culture of spoofing is a popular online culture in today’s society, which shows its strong vitality through network technology. In essence spoof culture is a sub-culture style, which embodies the diversity and richness of culture. At the same time, as a symbol of style and symbol, the spoof of dissemination is a subversion of the mainstream values of society and a kind of resistance the spirit of. Based on the sub-culture theory of Birmingham School, combining with semiotics and communication theory, this article interprets the bad culture from the aspects of text, subjectivity and culture, and explores some deep-rooted laws under the spoof of cultural representation. Law grasp, dialectical view of this network culture.