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经河北省商标资产评估事务所采用超额收益法进行评估,三鹿商标价值为人民币139825万元。 自1993年以来,主导产品三鹿配方奶粉的产量、销量、质量均居全国同行业第一位,1992年—1997年产品产量逐年稳定增长,平均增长速度为38％,已远高于全国乳品业5％—6％的增长速度。 公司利用实力较为雄厚的专业技术队伍、国际一流的测试
The Hebei Provincial Trademark Assets Appraisal Office used the excess return method to evaluate the value of the Sanlu Trademark for a total of RMB 139.825 million. Since 1993, the production, sales volume and quality of Sanlu formula milk powder, the leading product, ranks the first in the industry in the country. Product production has increased steadily year by year from 1992 to 1997, with an average growth rate of 38%, which is much higher than that of national dairy products. Industry 5%-6% growth rate. The company utilizes a powerful professional technical team and world-class testing