泉州企业对国际化之路的探索脚步从未停歇,在这过程中,跨国收购股权和代理国际名牌等方式起到了推波助澜的作用。近日从业界获悉,有纺企一口气拿下了5个国际顶尖品牌的代理权,为将来进军国际市场积累运作经验。这次拿下耐克有关成衣的运营权以及相关营销网络,也是凤竹纺织想在品牌建设以及国际化道路上向国际品牌学习的一种体现。 Quanzhou enterprises on the road to international exploration of the pace has never stopped, in the process, multinational acquisitions of equity and acting as an international brand, etc. played a fueling effect. Recently learned from the industry, textile enterprises in one breath won the top 5 international brand agency rights, for the future to enter the international market accumulated operating experience. This won the Nike clothing rights on the right to operate and the relevant marketing network, but also Fengzhu Textile want to brand building and internationalization of the international brand to learn a manifestation.