农资市场最显著的两个特点表现为刚需和低频。在刚需市场的前提下,传统电商的玩法,靠低价引流,低价做增量,风险是非常大的。另外,农资是低频的,很多农药和肥料一年才用一次,这就意味着很难在用户终端形成产品品牌,可能的情况是大部分品牌是建立在渠道中,而不是在农民心中。针对这些前提,我认为电商要面对最终用户,电商其实就是零售商。做互联网,常说的“羊毛出在猪身上,狗 Two of the most significant features of the agricultural markets are those that are just needed and those that are low. Just under the premise of the market, the traditional electricity supplier’s play, by low-cost drainage, low-cost incremental, the risk is very large. In addition, agricultural inputs are low-frequency, and many pesticides and fertilizers are used only once a year. This means that it is very difficult to form a product brand at the user terminal. The likely situation is that most brands are established in channels rather than farmers. In view of these prerequisites, I think that the electricity supplier should face the end user and the electricity supplier is actually the retailer. To do the Internet, often said ”wool out of pigs, dogs