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市场经济高速发展趋势下,不断变化的煤炭市场为煤炭企业的发展带来了更大空间和无限商机。因此,如何在激烈的市场竞争环境和压力下改革、发展煤炭营销新模式,便成为煤炭企业全面开展营销工作的新要求,同时也是新形势下煤炭营销市场运营的首要问题。文章通过对煤炭市场运营现状和存在问题的揭示,强调了当前煤炭企业实施营销市场运营战略的必要性,并深入探讨在新的经济条件下更好地实现煤炭营销市场运营管理的方法和策略。
With the rapid development of market economy, the ever-changing coal market has brought more space and unlimited business opportunities for the development of coal enterprises. Therefore, how to reform and develop a new coal marketing model under the fierce market competitive environment and pressure has become a new requirement for coal enterprises to carry out marketing work in an all-round way and the most important issue for the operation of the coal marketing market in the new situation. By revealing the status quo and existing problems in the operation of the coal market, the article emphasizes the necessity of implementing the marketing strategy of the current coal enterprises and deeply discusses the methods and strategies to better realize the operation and management of the coal marketing market under the new economic conditions.