论文部分内容阅读
一、战国七雄逐鹿华夏 2001年的饮料市场激战不休、热闹非凡。一片喧嚣中值得注意的是,继碳酸饮料、瓶装水之后,以健康为卖点的茶饮料成为2001年引领饮料新浪潮的主角。时间茶饮料广告铺天盖地,在电视机里、收音机里、报刊中、大街上、甚至在微机的荧光屏上,都能见到茶饮料广告的影子。根据有关部门统计,1997年中国市场茶料的总产量不足20万吨,然而到了2000年我国茶饮料产量飞速增长至185万吨。2001年中国茶饮料的产量达到300万吨。茶饮料产量已经超过果汁饮料,仅次
First, the Warring States Seven Champions Huaxia 2001 beverage market fought endlessly, crowded. It is noteworthy that noisy, following the carbonated drinks, bottled water, health drinks as a selling point to become the leading role in the new wave of drinks in 2001. Time tea beverage ads overwhelming, in the television, radio, newspapers, on the street, even in the computer screen, can see the shadow of tea drinks ads. According to the statistics of relevant departments, the total output of tea materials in the Chinese market in 1997 was less than 200,000 tons. However, by the year 2000, the output of tea beverage in China has rapidly increased to 1.85 million tons. In 2001 China’s tea beverage production reached 3 million tons. Tea beverage production has surpassed juice drinks, only second