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随着市场竞争的加剧,,越来越多的商家使用名人代言广告,并将其纳入主要的营销策略。作为广告行业的一项重要资源,明星人物以其独特的魅力,使其迅速成为被关注的新宠。然而越来越多的虚假广告的出现,使我们有必要对名人代言广告进行规制。本文通过经济法视角,分析我国名人代言广告存在的问题,并结合国内外广告管理制度为我国名人代言广告提出规制建议,这对我国广告的未来发展具有至关重要的现实意义和学术价值。
As market competition intensifies, more and more businesses use celebrity endorsing ads and incorporate them into key marketing strategies. As an important resource for the advertising industry, celebrity figures with its unique charm, making it quickly became the new favorite. However, the advent of more and more false advertisements made it necessary for us to regulate celebrity endorsements. From the perspective of economic law, this article analyzes the existing problems of celebrity endorsement advertisements in our country and puts forward the regulation suggestions for the celebrity endorsements advertisements in China with the domestic and international advertisement management systems. This is of great practical and academic significance to the future development of Chinese advertisement.