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迷你月季,曾在2006年前后从欧洲引入我国,但当时生产和消费市场都不太成熟,种苗管理无序,推广效果不佳,陷入低价竞争,后逐步淡出市场。2013年,花卉产业向家庭消费市场转型,迷你月季又重新进入从业者的视线。2014年,北京博众农业科技有限公司的迷你月季成品花一上市就引起行业关注。随后,北京、昆明等地逐渐有质量不错的成品花在市场上亮相,迷你月季市场进入上升发展期。
Mini Rose has been introduced into China from Europe around 2006, but the production and consumption markets were not mature at that time. The management of seedlings was disorderly, the promotion was not good, plunged into low-cost competition, and then gradually faded out of the market. In 2013, the flower industry shifted to the household consumption market, and the mini-rose season re-entered the practitioners’ eyes. In 2014, Beijing Bozhong Agricultural Science and Technology Co., Ltd. mini-rose finished a flower on the market attracted the attention of the industry. Subsequently, Beijing, Kunming and other places gradually have a good quality finished flowers in the market appearance, mini-rose market into the rising period of development.