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当前新闻媒体存在一个倾向,就是从内容风格到版式形式、从受众对象到营销手段,很多媒体有趋同的现象,我们把这个现象暂且称为“同质化现象”。同质化现象的产生,不是某个媒体带来的影响,而是反映在媒体行业的很多方面,是一个带有普通性的问题。因此,本文尝试从多个角度分析一下媒体同质化现象的出现、如何消除同质化给媒体发展带来的影响,以及媒体应该怎样在当前激烈的行业竞争中自我定位,并打造属于自己的特色风格。
There is a tendency in the current news media, that is, from the content style to the format format, from audience objects to marketing means, and many media have the same phenomenon of convergence. We call this phenomenon “homogeneity phenomenon” for the time being. The emergence of homogeneity is not a media influence but a reflection of commonality in many aspects of the media industry. Therefore, this article attempts to analyze the emergence of media homogeneity from multiple perspectives, how to eliminate the impact of homogenization on media development, and how the media should position itself in the current fierce competition in the industry and create its own Featured style.