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21世纪是一个高度发展的时代,随着全球科技与文化的交流与融合,中国的平面设计领域也在一定程度上受到欧美思潮的影响。在中国平面设计领域,随着外来文化的冲击,使我们的设计作品越来越远离民族个性,缺少民族灵魂。传统文化是人类历史和文化长期发展过程中多沉淀下来的文化精髓,其存在具有合理性。广西本土民族元素更是民族文化传承下来的瑰宝,对于对传统元素的钻研和探究不是为了重复以往,而是为了更好的利用好本土元素来为本土平面设计服务。通过对陈幼坚的设计作品,思考他“东情西韵”、“以故现今”的设计理念以及设计背后的中国传统文化的进一步分析,探讨如何将广西传统民族文化元素与现代设计美学相融合,让广西本土平面设计更具民族特色、更适合本土的发展。
The 21st century is a highly developed era. With the exchange and integration of science, technology and culture in the world, the field of graphic design in China is also affected to some extent by the trend of thought in Europe and the United States. In the field of graphic design in China, with the impact of foreign cultures, our design works are getting farther and farther away from the national personality and lack the national soul. Traditional culture is the essence of culture that has been precipitated in the long history of human history and culture. Its existence is reasonable. Guangxi native ethnic elements is the heritage of national culture down gems, for the traditional elements of research and exploration is not to repeat the past, but to make better use of local elements to local graphic design services. Through the analysis of the design work of Chen Youjian and his analysis of the design concept of “East-West Rhyme” and “So Present” and the traditional Chinese culture behind the design, this paper explores how to combine the traditional national culture elements of Guangxi with modern design Aesthetic integration, Guangxi native graphic design more ethnic characteristics, more suitable for the development of the local community.