旅游是四川省乐山市的“名片”。近年来,乐山以打造国际旅游目的地这一目标为牵引带动,立足优越的资源禀赋和既有发展基础,把旅游作为现代服务业的龙头产业、主导产业来培育,有力有效推进旅游产业发展,为加快建设国际旅游目的地奠定了坚实基础。笔者认为,在全国旅游综合改革大幕开启、大众旅游时代来临的大背景下,乐山需要站在新起点,借鉴新经验,探究新路径,加快推进国际旅游目的地建设。 Tourism is Leshan City, Sichuan Province “business card ”. In recent years, Leshan has taken the goal of building an international tourist destination as its driving force. Based on its superior resource endowment and existing development foundation, Leshan has taken tourism as a leading industry and leading industry in modern service industry to cultivate, effectively and effectively promote the development of the tourism industry, Laid a solid foundation for accelerating the construction of international tourism destinations. The author believes that Leshan needs to stand at a new starting point, draw on new experiences, explore new ways and accelerate the construction of international tourist destinations under the backdrop of the opening of a national tourism reform and the arrival of mass tourism.