品牌依恋、品牌隔离、品牌断裂都是描述消费者与品牌之间的关系,但三者的内涵、测量方法及所描述的情感关系各不相同,本文从定性和定量两个角度试图厘清三者之间的关系。 Brand attachment, brand segregation, and brand fracture all describe the relationship between consumers and brands. However, the connotation, measurement methods and the described emotional relationships of the three are all different. This article attempts to clarify the three aspects from qualitative and quantitative perspectives. The relationship between.