近年来,随着我国经济的快速发展和融入全球经济步伐的加快,市场经济迅速发展,市场格局日趋完善。在商业化程度日益加剧的今天,企业之间的竞争愈演愈烈,在紧张严峻的市场环境下,市场营销不但成为各公司经营与管理的重要环节,并且日益受到公司管理者们的高度重视。如何对市场进行细分与定位,提出市场营销策略思想和目标,探索出符合本企业的营销策略,实现企业利润最大化已成为现代企业发展的重要课题之一。 In recent years, with the rapid economic development in our country and the acceleration of integration into the global economy, the market economy has developed rapidly and the market structure has been maturing. In the increasingly commercialized degree, the competition between enterprises intensified day by day. Under the severe market environment, the marketing not only becomes the important part of each company’s operation and management, but also receives more and more attention from the company’s managers. How to subdivide and locate the market, put forward the marketing strategy ideas and goals, to explore the marketing strategy in line with the enterprise, to maximize corporate profits has become an important issue in the development of modern enterprises.