伴随着经济的快速发展,人们物质文化水平极大地提高,对生活的需求也伴随提高。体验经济时代的到来,极大地丰富了人们对旅游的新需求,而传统旅游模式已经不能满足人们对旅游的新需求。并且,当前我国旅游业需求较大,每年国内外旅游的人数逐年上升,呈现出一定比例的加速度发展,旅游质量要求也逐渐完善,但旅游产品的基本形式还是缺少多元化的发展性,产品大多单调,千篇一律,许多产品仍以走马观花的观光型旅游为主,缺少时效性和主观性。随着人们生活品质的不断提高,对于娱乐需求和娱乐要求的日益高涨,人们渐渐不满足于一种或几种类 With the rapid economic development, people’s material and cultural level has greatly improved, and the demand for life has been accompanied by an increase. The advent of the era of experiential economy has greatly enriched people’s new demand for tourism, and the traditional mode of tourism has been unable to meet people’s new needs for tourism. In addition, at present, there is a great demand for tourism in our country. The number of tourists traveling home and abroad each year has risen year by year, showing a certain percentage of accelerating development and gradual improvement of the quality of tourism. However, the basic form of tourism products is still lack of diversified development. Monotonous, stereotyped, many products are still cursory tourist-oriented, the lack of timeliness and subjectivity. With the continuous improvement of people’s quality of life, increasing demand for entertainment and entertainment, people are gradually not satisfied with one or more categories