梧州餐饮品牌策略研究

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梧州是桂东南一座具有两千多年悠久历史的著名山区小城,气候温和,物产丰富,有众多的风味小吃和地方名菜。广西民间素有“食在梧州”之说。由于缺乏卓有成效的营销策划,这些零零散散的风味食品未能在餐饮业乃至旅游业中发挥应有的作用。因此,研究梧州的餐饮文化,打造梧州的餐饮品牌,对梧州的餐饮业和旅游业乃至梧州的国民经济,都将有着非常重要的推动作用。 Wuzhou is a famous mountainous town with a long history of more than 2000 years in the southeastern Guangxi. It has a mild climate, rich natural resources, numerous snacks and local dishes. Guangxi folk known “food in Wuzhou ” said. Due to the lack of effective marketing programs, these fragmented flavor foods have failed to play their due role in the catering industry and even in the tourism industry. Therefore, studying Wuzhou’s catering culture and building Wuzhou’s catering brand will play a very important role in promoting Wuzhou’s catering industry and tourism as well as Wuzhou’s national economy.
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