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当代世界全球经济飞速发展,地球的环境却在不断恶化,人们逐渐意识到保护环境的重要性。各行各业都为了满足市场上绿色消费的需求在营销模式上进行着转变。房地产行业作为一个巨大的产业,消耗了大量的自然资源,政府、企业、社会各界都着力于改善这一情形,房地产绿色营销应运而生。本文将简要分析房地产绿色营销的现状,并对其所存在的问题提出对策。
The rapid development of the global economy in the contemporary world, the earth’s environment is deteriorating, people are gradually aware of the importance of environmental protection. All walks of life in the market to meet the demand for green consumption in the marketing model on the change. As a huge industry, the real estate industry consumes a large amount of natural resources. The government, enterprises and all circles of society focus on improving the situation. The green marketing of real estate came into being. This article will briefly analyze the status quo of green marketing in real estate and put forward some countermeasures to its existing problems.