老王讲酒店——精品酒店,情有独钟

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  渊源Origin
  二十世纪之前的小旅馆小公寓和豪华大酒店不同,只满足基本的住宿要求即可。 主人把住店的看成是自己家的客人,双方关系平等,没有多少必须服务的规定,也没有不高兴就能找谁投诉的习惯,那种主客相融的感觉十分自然亲切。至今在某些偏远一点的欧洲城市和乡镇,这样的小酒店依然故我,悠闲浪漫。
  可凡事都想做热闹的美国人不甘寂寞。一百年前,希尔顿家族的老康拉德(Mr. Conrad N. Hilton,1887-1979) 和万豪的老约翰·威拉德·马里奥特(Mr. John Willard Marriott,1900-1985),这两个美国上世纪移民的年轻后代却前后脚建立并逐渐推广出来Management(酒店管理),Service(酒店服务)以及Hospitality(宾客款待)的行业理念,并由此创建出福荫后辈的酒店管理服务大标准体系。
  从自家几间破旧房屋改成小饭店和小啤酒屋开始,这两位不甘平庸的人率领自己的家乡子弟兵逐渐走向全美国,继而走向全球,其酒店品牌链发展的速度和每家酒店自身质量的稳定都是惊人的。 从那时起,酒店逐渐变成了产业,酒店产业又逐渐变成了资本。
  从他俩的以身作则开始,大酒店和小旅馆的投资人们,无不小心翼翼地规划、设计、计算和建造,一丝不苟地组装出每个既好看好用又能赚钱升值的机器,依赖完善的管理来保障经营,凭靠完美的服务赚回金钱。这个理念在第二次世界大战结束后的近七十年来愈加深入人心,为全世界酒店业带来了繁荣和发展。事实证明,这些行业老前辈功劳卓著。
  现在,展望全球五十个国际化大都市和五十个风景胜地,那些优秀的酒店和度假酒店,無论老少无论大小,都毫无保留坚定地接受了“设计”、“服务”和“款待”的观念。酒店建设之初,就会请来有酒店设计经验的建筑师和室内设计师一起认真规划,未雨绸缪;酒店开业伊始,已经装配齐全的“酒店机器”加上完整无缺的制度标准,再加上训练已成的员工团队,这种三位一体的强大肌体所换来的,当然是数倍于自身成本的利润收益。
  而精品酒店,恰在高涨的市场需求中应运而生,虽然规模偏小,功能精选,其血脉却完全传承于经典大酒店,做得好的,含金量不减反加,令人称羡。
  欧洲和美国几大著名城市的历史积淀虽然很是深厚,但无法避免现代文化随着国际化城市理念和互联网的发展大面积空降到每一座城市,渗透进无数大大小小的社会细胞之中,酒店业概莫能外。在商业概念方面,把客人培养成为更要尊严、更图享受、更求方便、更懒惰、更矫情、更依赖服务的消费者,似乎已是所有酒店的共识。只有这样,客人才会更加忠诚。
  为此,不论豪华大酒店还是精品酒店,酒店的业主、经营者和设计师都组成了完美的同盟。
  设计观Design Concept
  在现代风格的精品酒店设计中,以小博大、以少胜多是核心价值。 “新”,几乎成为设法获得这一价值的唯一法器,包括专门适用于酒店的新技术、专门适合中小酒店的经营新观念、新模式和新的审美欣赏潮流。
  “新”,会引发一连串的物理反应,展现出现代酒店业的进化过程。欧洲的小型新酒店走在最前面,以法国和意大利为多;亚洲精品酒店的新作品也在东南亚国家快速成长;在中国,近几年来城市精品酒店仅仅偶露芳华,反而是都市之外的度假酒店和特色民宿陆续推出了精品。
  毋庸置疑,精品酒店都要择地而生:位置、规模、建筑和空间大多原胎造就,唯有服务功能、品牌形象、室内外设计可以另造乾坤。
  其中,室内设计师的作用极其重要,其施展空间也非常之大。
  上世纪末美国洛杉矶小酒店翻新改造的案例对各国设计师启发很多;从那以后至今,法国、英国、意大利、西班牙包括美国本土相继出现了不少室内设计师的精彩的小酒店艺术作品,亚洲几大主要都市也有精品小酒店亮相,赢得业内一片喝彩。
  欧洲和北美这类酒店设计作品的基本特征是将独特的现代设计、时尚设计直接植入古老的酒店建筑之中,而其中入侵的“不速之客”往往都是以新潮的家具、灯饰、洁具、五金、地毯、窗帘和软装饰品为主角;亚洲的设计则更加追求现代简约设计语汇的表达,有的设计师还会把室内色调和灯光环境重新演绎完全颠覆,下手更狠更彻底,从而一下博得眼球。
  整体观察,基于经营的实质需求,这几年全球主要城市精品酒店的基本设计套路至今并无大的变化,好像整个酒店市场十分享受当前的业态结构,没有多少急于突破的诉求。 所以,像纽约的中央公园1号酒店和布鲁克林大桥酒店这样的环保再生酒店的探索就显得更加难能可贵。
  对酒店室内设计师来说,尝试几种设计手法或许不错,但应因地制宜,择机而为,巧妙取舍:
  比如靠色调关系、明暗关系和灯光效果作戏;比如靠公共区某个局部醒目位置的独特造型吸引眼球;比如靠某个辨识度很高的文化元素或标识说事; 比如靠精雕细琢某些表演位置赢得赞赏;比如靠优质家具、灯饰和装饰品拼摆场效果;比如靠餐厅酒吧和SPA特立独行做出有噱头的舞台;比如靠客房中的些许设计创意增加入室惊喜感......等等。 其实,从设计本身来说,能做好这些设计内容的正确搭配和聪明取舍就已经很成功了。
  情有独钟A Soft Spot
  对有灵性有抱负的设计师来说,这辈子掌握几套自己独创的风格,积少成多熟能生巧,顺理成章渐入佳境,建立自己的系统,成功必将不可逆转。就像齐白石大师笔下的白菜和对虾,李苦禅大师笔下的苍松和雄鹰,李可染大师笔下的高山流水,一旦到达境界则几十年不变,越画越精,出神入化,潇洒自如仿若天人合一,何其美哉! 在精品酒店设计方面,当今世界各地优秀设计师尤其做的得心应手。
  二十世纪到二十一世纪的100余年间,地球人类的生存方式历经政治、宗教、气候、环境和战争的磨砺与洗礼,自我制造对立和纷争,传播斗争与苦难,同时又不计后果地透支着后代赖以生存的自然资源,水、土地、粮食和空气的纯净基因也正在被当代人类蚕食和破坏。   人們获得自由和快乐的重要方式还有什么呢?可能,早已不仅是吃和住;可能,正是某种走向远方的旅行,是和亲人同行的旅行。
  人有时需要变换自己的生存坐标,哪怕只有一个短短的阶段,就是为了换得更好更美更自由的体验,换得一个远离自家的美好去处享受假期,享受团聚,享受自我的天地。 旅行落脚之处的酒店是我们每个人期待的温馨暖巢,无论在城市里还是在大海边,无论是豪华酒店还是度假村落。
  有些人,正对精品小店情有独钟;有些人,正爱上精品酒店设计。
  Wang’s Hotel Talk
  A Soft Spot for Boutique Hotel
  Origin
  Before the twentieth century small hotels and small apartments were very different from luxury hotels, the formers only needed to meet the basic requirements of accommodation. The owner saw the hotel guests as his own family. The relationship between the two parties was equal, provision of service was not a must, and nobody complained out of habit. The feeling between owner and guests was natural and intimate. So far in some of the more remote European cities and towns, such small hotels still go their own leisurely ways.
  Americans, who want to make a sound in everything they do, do not follow this rule. One hundred years ago, the Hilton family's Mr. Conrad N. Hilton (1887-1979) and Marriott's old Mr. John Willard Marriott (1900-1985) , both United States' immigrants of the last century, established the hotel industry philosophy of management, service and hospitality, and thus created a hotel management & service standard system that benefits the next generation.
  Starting from renovating their own dilapidated buildings into small restaurants and small beer house, the two extraordinary men gradually led their hometown people toward the United States, and then to the world. Both the pace of development of its hotel brand chain and the quality of hotel boast of amazing stability. Since then, the hotel gradually become an industry, and then the hotel industry gradually become capitalized.
  Nowadays, investors in big hotels and small hotels are all planning, designing, calculating and building meticulously, in order to assemble the hotel that is both good-looking and money-making and relies on sound services to guarantee the business. At the same time, all hotels make money by perfect service. This concept, which had gained greater popularity for nearly 70 years after the end of World War II, brought prosperity and development to the hotel industry worldwide. Facts have proved that these industry veterans truly deserved outstanding credit.
  Now, for 50 global metropolises and 50 scenic spots around the world, those great hotels and resorts in large or small sizes, have firmly embraced the concepts of "design","service" and "hospitality". In the beginning of the hotel construction, seasoned hotel design architects and interior designers will be invited to plan together, taking precautions in mind. At the hotel opening, the hotel has already become fully equipped with an integral system of standards and a well-trained team of employees. Such powerful body are of course ready to make profits several times its own cost.   The boutique hotel came into being in the rising market demand, although the scale is small, the bloodline of its select features is directly inherited from the classic hotels. Those doing well, will not make less money than the traditional ones.
  Although the historical heritage is profound in several famous cities in Europe and the United States, it is impossible to avoid the invasion of modern culture that is infiltrating countless large and small social cells, due to the development of the internationalized city concept and the Internet, and hotel industry is no exception. In terms of business concepts, it seems to be the consensus of all hotels to allow the guests to be more demanding in having dignity, enjoyment, convenience, laziness, attitudinized attitudes and service-dependency. Only in this way, the guests will be more loyal.
  To this end, both luxury and boutique hotels, hotel owners, operators and designers have formed a perfect alliance.
  Design Concept
  In the modern-style boutique hotel design, to win with less is the core value. "Be new" has almost become the only way to achieve this value, including new technology specifically developed for hotels, new concepts, new models and new aesthetic appreciation made specifically for small and medium sized hotels.
  "Be new" will lead to a series of chain reactions, showing the evolution of the modern hotel industry. Small new hotels in Europe are at the forefront of the line, with France and Italy as the majority; new boutique hotels in Asia are also rapidly gaining ground in Southeast Asian countries; in China, urban boutique hotels in recent years are rare, but outside urban city, many boutique-style suburban resort hotels and homestay have surfaced.
  There is no doubt that boutique hotels are born by conditions. The location, size, construction and space are mostly based on original conditions, only service functions, brand image, indoor and outdoor design can be made different.
  Among them, the role of interior designers is extremely important, its maneuvering space is also large.
  Since the end of last century, the renovations of small hotels in Los Angeles in the United States have inspired many designers all over the world. Since then, France, Britain, Italy, Spain, including the United States, have witnessed many wonderful small hotel works by interior designers. Appearances of boutique hotels in several major cities in Asia were also made and had won the applause in the industry.   The basic feature of this kind of hotel design work in Europe and North America is to implant the unique modern and fashion design directly into the ancient hotel buildings. These invading "uninvited guests" are always trendy furniture, lighting, sanitary ware and hardware, carpet, curtains and soft decorations; Asian design emphasizes more on the modern minimalist design expression, and some designers will completely subvert the indoor colors and lighting environment, for the re-interpretation to be completely subversive, ruthless and thorough, and thus more stunning to the eyes.
  Overall observation, based on the actual needs of the business, shows that the basic design routines of the world's major city's boutiques hotels have not changed much so far in the past few years. It seems that the entire hotel market enjoys the current structure and there is not much demand for breakthrough. So, hotels such as New York's Central Park 1 Hotel and Brooklyn Bridge Hotel that explore environmental regeneration are certainly rare finds.
  For hotel interior designers, it might be good to try several design techniques, but they can not be used together, according to local conditions. It's optimal to make clever choices:
  These techniques include many possibilities, such as producing effects by the relationship between tone, light and dark relations and lighting effects; attracting attention in public areas by an eye-catching prominent cultural elements or local symbol with a high degree of recognition; crafting some unique show locations; collage effect made by furniture, lighting and accessories; smart amusement provided by the restaurant bar and SPA; a few room designs to increase a sense of surprise. .....and many more. In fact, from the design itself, it will be very successful to do a good job with the right mix of these design elements and smart choices.
  A Soft Spot
  For aspirational designers, if they master several sets of their own original style and get better in establishing their own system, the success will certainly be irreversible. Like the cabbage and shrimp painted by Master Qi Baishi, the pines and eagles painted by Master Li Kuchan and the mountains and rivers painted by Master Li Keran, once they reach the peak of artistic realm, they remain unchanged for decades. The more they paint, the more refined and superb they become. How beautiful!
  In the design of boutique hotels, outstanding designers from all over the world are especially good with their trades.   Through more than 100 years from the 20th century to the 21st century, the mankind's way of existence on earth has been tempered and baptized by the political, religious and climatic environments and wars, creating antagonism and disputes among themselves, spreading struggle and suffering while at the same time overdrafting from our offspring recklessly and endangering the purity of natural resources, such as water, land, food and air.
  What are the important ways for people to be free and happy? Possibly, it's more than food and shelter; it may be some kind of distant travels.
  Sometimes people need to change their own living coordinates, even if only for a short period, in exchange for a better and more beautiful and free experience, away from their own home to enjoy the holiday and themselves. The hotel of our destination is a cozy warm nest for us, whether it is in the city or by the sea, whether it is a luxury hotel or a resort.
  Some people are fond of boutique hotels; some people are falling in love with boutique hotel design.
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