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对车企来讲蛇年是他们积蓄力量、探索发展方向、扭转局势并树立信心的一年,马年则是他们走上自由发展道路的开始2013年中国车市年销量突破2200万辆,再次成为全球第一大汽车市场。然而,中国汽车市场的壮大与汽车产业发展的现状并不相符,在这个市场上外资品牌继续抢占中国市场份额,共同围剿自主品牌。不可否认,高档汽车在中国乃至全世界都是身份地位的象征,就这一点,外资品牌更受中国消费者青睐。在评选物有所值车型时,外资品牌也因此更胜一筹。尽管中国市场上的汽车产品良莠不齐,中国自主品牌汽车在2013年仍有很多成功案例。
Year of the Snake is a year for them to accumulate strength, explore the direction of development, turn around the situation and build up confidence. Year of the Horse marks the beginning of their free development. In 2013, the annual sales volume of China’s automobile market exceeded 22 million, making it once again The world’s largest car market. However, the growth of China’s automobile market does not match with the current development of the automobile industry. Foreign-funded brands in this market continue to seize the market share in China and jointly suppress their own brands. Undeniably, high-end cars in China and the world as a status symbol, this point, foreign brands more Chinese consumers favor. In the selection of value for money models, foreign brands are therefore superior. Despite the mixed use of automotive products in the Chinese market, there are still many successful cases of Chinese own-brand vehicles in 2013.