【Abstract】With the development of society and widespread cooperation among countries， various media devote themselves to take the responsibility of information transference. Many of us have been accustomed to reading a lot of advertisements or news reports in daily life. Advertisements and news reports are with us all the time. They are such things that we are all exposed to. They are also such things that are likely to affect most of us in a number of different spheres of our lives. It is reasonable to say that we live in a world of advertising and news reporting. This passage makes a comparative analysis of these two intensely popular media mainly at three levels， including graphological， grammatical and syntactical， and semantic.
　　【Key words】advertising； news reporting； graphological； grammatical； imperative； elliptical； participle phrases； and semantic.
　　A. Analysis
　　1.At the graphological level
　　（1）Abundant use of punctuation marks of great force.
　　Advertising：
　　Peak： I CAN PLAY！
　　K-bird： Nobody can stop me！
　　Both two literary styles frequently use the punctuation marks to make the content more vivid and comprehensible.
　　（2） Use of Graphological contracts
　　Advertising：
　　Most advertisements have a well-through-out manipulation of sharp graphological contracts to achieve the best eye-catching effect.
　　The words at the bottom are not in the same size. “限量版隆重上市” is larger than other words， which attracts readers’ attention.
　　2. At the grammatical and syntactical level
　　（1） Statements
　　Advertising：
　　Adidas：Impossible is nothing.
　　Kappa：He who loves me follows me.
　　（2） Imperative Sentences
　　Advertising：
　　Nike：Just do it.
　　Erke：To be NO.1
　　（3） Use of participle phrases
　　News reporting：
　　Carmelo is also the Jordan Brand’s most tenured signature athlete， leading a family of professionals spanning a wide array of experience， sports and achievements.
　　The bold part is used as a participle phrase， including further information about Carmelo Anthony.
　　3.At the semantic level
　　（1）Simile