现代经济生活中商品极度丰富,商标成了购物的向导,其主要作用是传达特定的企业或商品的相关信息,在消费者与商品之间架起联系的桥梁,我们把这种信息蕴涵称之为商标的语言。商标作为一种特定的视觉符号,是企业或产品形象、特征、信誉、文化的综合与浓缩,它以精炼的符号形式表达一定的含义,是一种超浓缩的信息载体生成的独特视觉语育。有人称商标为“无声的宣传员”,好的商标总 Modern economic life is extremely rich in goods, the trademark has become a guide to shopping, its main role is to convey specific business or product information, the bridge between consumers and goods, we put this implication of information called Trademark language. As a kind of specific visual symbol, the trademark is the synthesis and concentration of the image, characteristic, reputation and culture of a company or a product. It expresses a certain meaning in the form of a refined symbol and is a unique visual language education produced by a superconcentrated information carrier . Some people call the trademark “silent propagandist,” a good trademark