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互联网的发展为脱口秀提供了新的模式,近年来网络脱口秀发展迅猛,《奇葩说》作为一档网络自制脱口秀节目,仅上线两个小时,播放总量便突破百万。在此之前,网络脱口秀从未超越过电视脱口秀节目。因此笔者将以《奇葩》说为例,在分析网络发展带给脱口秀机遇的基础上,从传播主体、传播内容、互动形式等几个方面分析该节目走红的原因,并提出今后的发展趋势,对网络脱口秀的发展有一定的借鉴意义。
The development of the Internet has provided a new model for talk shows. In recent years, talk shows have been booming. As a first-class online talk show, Wonderful Speaking shows that the total number of broadcasts exceeded one million. Until then, internet talk shows have never surpassed television talk shows. Therefore, the author will take the example of “Wonderful Flowers” as an example. Based on the analysis of opportunities brought by internet development to talk show, the author analyzes the reasons for the popularity of the program from several aspects such as the main body of communication, contents of communication, and interactive forms, and proposes the future development trend , Which has some reference to the development of internet talk show.