继赞助2008年北京奥运会,借助奥运东风,开展奥运营销,不断发展壮大燕京这个民族品牌,有力地实现了燕京品牌快速提升之后,日前,燕京啤酒集团正式与中国探月工程官方达成合作,成为中国探月工程官方合作伙伴。据了解、双方将在品牌建设,科普教育及公益事业方面开展深度合作。 Following the sponsorship of the 2008 Beijing Olympic Games, with the help of the Olympic Games Dongfeng, the Olympic marketing, the continuous development and expansion of Yanjing, a national brand that effectively realized the rapid promotion of the Yanjing brand. Recently, the Yanjing Beer Group formally reached an agreement with the Chinese lunar exploration official , Become the official partner of China’s lunar exploration project. It is understood that both parties will conduct in-depth cooperation in brand building, popular science education and public welfare undertakings.