论文部分内容阅读
电子商务是指买卖双方利用互联网进行的商业活动,电子商务的出现改变了企业传统的生产经营模式,节约了投资成本和生产经营成本,扩大企业的市场空间,它是企业从传统经济迈向网络经济的必经之路,电子商务作为一种新的交易方式,已经广泛应用到现代企业的各个领域,极大提高企业的生产经营管理水平,本文主要介绍了电子商务的基本内涵,进而浅谈了电子商务在企业管理理念、人力资源管理、营销管理、产品研发、财务管理方面的运用。
E-commerce refers to the business activities of buyers and sellers using the Internet. The emergence of e-commerce has changed the traditional mode of production and operation of enterprises, saved investment costs and production and operation costs, and expanded the market space for enterprises. It is an important step for enterprises from the traditional economy to the network As a new way of economy, e-commerce has been widely applied to all fields of modern enterprises and greatly improved the production and management level of enterprises. This paper mainly introduces the basic connotation of e-commerce, and then discusses E-commerce in business management concepts, human resources management, marketing management, product development, financial management applications.