颜色构成了我们这个五彩缤纷的世界,然而同一种颜色在不同的国家或者民族有其不同的内涵意义。本文以红色为例,从传统思想、宗教信仰、意识形态、文化认知、历史背景等方面分析了颜色词在中西方文化内涵的异同及其原因。意在使读者能够对颜色词产生的文化差异有所了解。 Color constitutes our colorful world, however, the same color has different connotations in different countries or nations. Taking the red as an example, this paper analyzes the similarities and differences between the western and eastern Chinese color words and their causes from the traditional thoughts, religious beliefs, ideology, cultural cognition and historical background. It is intended to give readers an idea of ​​the cultural differences that color words produce.