随着新媒体技术的迅速发展,纸质学术期刊的承载容量、展现形式、阅读方式等显示出局限性。为了研究传统媒体和新兴媒体融合发展中多平台模式下栏目的精准设置,实现内容立体化传播,提升综合性期刊的核心竞争力,《中国医刊》对纸质期刊、网站平台、网络增值服务和微信公众平台的栏目设置进行优化,形成综合性期刊的特色,受到读者的认可和喜爱。 With the rapid development of new media technologies, the carrying capacity, presentation style and reading style of paper academic journals show their limitations. In order to study the precise setting of columns under the multi-platform model of traditional media and emerging media, to achieve the three-dimensional communication of content and to enhance the core competitiveness of comprehensive journals, China Medical Journal has made great contributions to the utilization of paper journals, website platforms, And WeChat public platform columns to optimize the formation of a comprehensive periodical characteristics, subject to reader’s approval and love.