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近日来,一篇关于“常熟服装仅波司登被人熟知”的报道,引发了业内人士关于服装品牌知名度问题的热议。服装行业是否真的要以知名度论英雄?答案显然是否定的。那么,判断一个品牌是否成功的标准究竟是什么?有人认为品牌历史很重要,老品牌有其无可取代的地位;有人直观地用数据说话,业绩为王;有的则是搬出品牌文化的论调,认为有个性的品牌才有灵魂。争论至今,此题似乎无解。
In recent days, an article on “Changshu clothing only Bosideng ” reports, triggered the industry insiders on the popularity of clothing brand hot issues. Is the apparel industry really going to be famous about heroes? The answer is obviously no. So, what is the standard to judge a brand’s success? Some people think that brand history is very important, the old brand has its irreplaceable status; some people use data to speak directly, the performance is king; while others are out of brand culture theory , Think there is a personality of the brand only soul. Argument so far, this question seems no solution.