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在新媒体强有力的冲击之下,都市报如何调整思路、“危”中寻“机”?传统媒体目前优势尚存,必须抓紧时机,将都市报具备市场潜力的资源梳理分类,培育一些分众化的经营性平台,贯彻新思路,重新进行开发利用。随着新媒体的迅速发展,都市报的衰败走势已成定局,而发行量下降、影响力下降、广告下降、读者老化等都成了都市报衰败最残酷的注释。在严峻的形势面前,都市报是束
Under the powerful impact of new media, how to adjust the thinking of the Metropolitan News and find out the “machine ” in the “crisis”? Traditional media currently have advantages, we must seize the opportunity to sort out the Metropolis Daily resources with market potential classification , Nurture some decent business platform, implement new ideas, re-development and utilization. With the rapid development of new media, the declining trend of Metropolis Daily is a foregone conclusion, while the declining circulation, the declining influence, the decline of advertisements and the aging of readers all become the most cruel annotations of the Metropolis Daily. In the face of harsh conditions, the Metropolis Daily is a bundle