渤海新区节庆文化资源丰富,拥有诸如“冬枣节”、“渔民节”、“大洼文学”笔会等重要节日。但在节庆文化的开发利用,尤其是在品牌培育,与当地经济对接并形成特色文化产业方面还存在很多问题。只有立足本土,打造龙头节庆文化品牌,将节庆文化系统整合与经济目标对接,才能走出一条以文化产业带动地方经济发展的创新之路。 Bohai New Area is rich in festivals and cultural resources, and has important festivals such as “Dongzao Festival”, “Fishermen’s Day”, “Dawa Literature” and other pens. However, there are still many problems in the development and utilization of festival culture, especially in terms of brand cultivation, docking with local economy and forming a distinctive cultural industry. Only based on the local community to create leading cultural brand festival, the integration of festival culture system and economic objectives docking, in order to get out of a cultural industry to promote local economic development and innovation.