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金六福是一种特殊形式的OEM,通过委托他人开展合作生产经营。这种反向的OEM的显著特征是,著名的企业给商家进行生产,商家拥有品牌。金六福特殊形式OEM的成功带来的启示有三点。一是直接从销售环节切入行业领域,掌握价值链的核心部分。二是掌握产品品牌并发展产品品牌。三是,重视对生产环节的控制。在代加工OEM普遍遇到发展瓶颈的情况下,探讨金六福这种特殊形式的OEM具有积极的现实意义。
JLF is a special form of OEM, through the commission of others to carry out cooperative production and operation. A notable feature of this reverse OEM is that notable businesses produce for businesses and businesses have branding. There are three enlightenments brought by the success of JLF’s special-purpose OEMs. First, cut directly from the sales sector sectors, master the core part of the value chain. Second, grasp the product brand and develop product brand. Third, pay attention to the control of the production process. In the case of processing OEMs generally encountering development bottlenecks, it is of positive realistic significance to explore this special form of JLF.