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在当今乱花迷眼,五花八门的各种生活时尚期刊的激烈竞争中,真正取得绝对优势的并不是以低俗化、庸俗化取悦部分小市民低级趣味的刊物,而是以大众化、生活化、趣味化、知识化取胜的健康刊物,除了《读者》这样类型的老牌文摘刊物外,《家庭》、《故事会》就是其中最典型的例证。这三家刊物发行量都高达四百多万份,是全国最畅销、最受读者欢迎的刊物,其他为数众多的各类刊物都无法与之匹敌,只能望其项背。这三家刊物为什么能取得如此骄人的成绩?它们为什么能在全国刊物之间的激烈竞争中名列前茅,稳居泰斗地位?这其中是有一些宝贵有益的经验可资借鉴,可供思考。
In today’s fiery and colorful variety of life fashion magazines in the fierce competition, the real gain is not the absolute superiority of vulgar, vulgar to please some of the minor vulgar interests of the publication, but popular, life, fun The most famous example is “family” and “storytelling”, except for the veteran digests such as “readers,” which are knowledgeable and well-to-do health publications. All three publications have a circulation of more than 4 million copies, making them the best-selling and most popular publications in the country. Other numerous publications of all kinds can not match them and can only look back on them. Why can these three publications achieve such remarkable results? Why can they rank among the best in the fierce competition among the national publications and take the lead in this area? There are some valuable and useful experiences to learn from for reference.