房地产企业具有风险高、涉及面广、投资周期长等特点,因此其财务管理至关重要,房地产企业的财务管理是其实现发现目标的有效手段。本文首先分析了房地产企业财务管理的特点,然后归纳了房地产企业财务管理的现状,最后详细阐述了加强房地产企业财务管理的对策。 Real estate enterprises have the characteristics of high risk, extensive coverage and long investment cycle. Therefore, their financial management is very important. The financial management of real estate enterprises is an effective means to achieve their targets. This article first analyzes the characteristics of financial management of real estate enterprises, and then summarizes the status quo of financial management of real estate enterprises. Finally elaborates the countermeasures to strengthen the financial management of real estate enterprises.