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楼宇电视2002年楼宇电视开始在中国出现,它以经精确地目标受众群体,快速成长,在写字楼、商场、酒店、医院、高档公寓等楼宇市场的电梯入口或者电梯内壁滚动播出商业广告,它以低干扰、低成本、主动收视和高频次播出等特点迅速占领中国一线城市的楼宇市场。而引领中国楼宇电视市场迅猛发展的正是分众传媒和聚众传媒两大行业巨头,靠着媒体数量多,覆盖面广、针对性强等特点占据了中国楼宇电视96%的市场份额。
Building Television Building television began to emerge in China in 2002. It rapidly grew with precisely targeted audiences and commercials were commercialized on the elevator entrances or inside the elevator walls of office buildings, shopping malls, hotels, hospitals, high-end apartments, etc. With low interference, low cost, active viewing and high frequency broadcasts and other characteristics of the rapid occupation of China’s first-tier cities in the building market. Leading the rapid development of China’s building television market is Focus Media and the media industry giants of the two major industries, relying on the media number, wide coverage, targeted and other characteristics accounted for 96% of China’s building television market share.