随着咖啡业在中国市场的扩大,上游原料已经变成一个棘手的难题。星巴克创始人霍华德·舒尔茨(Howa rdSchultz)是个了不起的人物。很少有人能把一个本来没有文化可言的消费行为提升到一种文化程度,而星巴克似乎做到了;也很少有创始人能够在退居二线之后再次咸鱼翻身,挽救一个企业于既倒,这里面至少杨致远没有做到,而乔布斯做到了,舒尔茨 As the coffee industry expands in China, upstream feedstocks have become a thorny challenge. Starbucks founder Howard Schultz is a remarkable man. Few people are able to raise an otherwise uncultured consumer behavior to a cultural level, and Starbucks seems to have done so; few founders are able to turn over salted fish again after they’ve relegated to second line to save an enterprise from being both At least at least Yang did not do this, and Steve Jobs did, Schultz