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一位外国记者说过这样的话:“你可以把马牵到水边,但你却无法强迫它饮水。报纸传到读者手中,同样无法强迫他读报道。除非有个精彩的标题。”标题,靠什么吸引读者,打动读者,我认为,靠的是独具匠心的提炼和充满深情的内涵。一个好的标题,不仅和内容相得益彰,也能产生好的宣传效果。《为了周总理的嘱托》之所以脍炙人口,震慑心魄,就是因为这个标题首先给读者制
A foreign reporter said: “You can take a horse to the water’s edge, but you can not force it to drink water, and the newspaper can not be forced to read it until it reaches readers, unless there is a wonderful title.” The title, Rely on what to attract readers, impress readers, I think, by the originality of refined and full of affectionate connotation. A good title, not only complement the content, but also produce good publicity. “For the purpose of Premier Zhou’s exhortation” The reason is popular, deter the soul, it is because this title first reader system