一、功效优先策略国人购买动机中列于首位的是求实动机。任何营销要想取得成功,首要的是要有一个功效好的产品。因此,市场营销第一位的策略是功效优先策略,即要将产品的功效视为影响营销效果的第一因素,优先考虑产品的质量及功 First, the effectiveness of priority strategies People buy motivation listed in the first place is realistic motives. Any marketing want to be successful, the first and foremost is to have a good product. Therefore, the first marketing strategy is the effectiveness of the priority strategy, that is, the efficacy of the product as the first factor affecting the marketing effectiveness, give priority to product quality and work