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文章通过文献资料法、问卷调查法、数理统计法、逻辑分析法、调查法,以广西师范大学体育学院大学生为研究对象,对这一群体的体育消费行为进行研究,从他们的体育消费特点、认识、水平、结构等方面,全面的调查这一群体体育消费的情况,并针对数据统计出的逻辑分析提出发展对策,以求未来通过合理的统筹发现新商机,借此来促进及引导区域高校大学生体育消费相关产业的不断发展。
Through literature, questionnaire, mathematical statistics, logical analysis and investigation, this paper studies the college students of Guangxi Normal University Sports School, and studies the sports consumption behavior of this group from the characteristics of their sports consumption, Understanding, level, structure and other aspects of a comprehensive investigation of the situation of sports consumption of this group, and statistics for the data derived from the logical analysis of development strategies for the future through a reasonable overall discovery of new business opportunities, in order to promote and guide the regional colleges and universities The Continuous Development of College Sports Consumption Related Industries.