当今社会,设计与品牌密不可分。产品系统设计作为当今产品设计的重要理念与品牌塑造的关系是非常密切的。产品系统设计承担着塑造品牌内涵的重任,而品牌塑造对产品系统设计有重要的引导作用。发现并善用它们的共同点对于达成企业与社会、消费者之间的共识会起到事半功倍的作用。 In today’s society, design and brand are inseparable. Product system design as an important concept of today’s product design and brand building is very close relationship. Product system design bear the heavy responsibility of shaping the connotation of the brand, and brand building on the product system design has an important guiding role. The common ground of discovering and making good use of them can play a multiplier role in reaching a consensus between the enterprise, society and consumers.