模式化的简单展陈是当下店铺设计的一大通病,同质化的店铺空间带来的自然是人们对产品同质化的预判。这种因被多数主流服装品牌店铺所推崇的模块化易推广的操作方式引起的惯性思维,往往造成统一而单调的品牌视觉体验。在强调品牌自身独特定位的当下,产品同质化的表象不利于品牌的自我养成。店铺作为产品与客户最直接的对话场所,是阐述产品哲学艺术化的重要表征,好的店铺既是品牌最 Simple mode of display is the current shop design a major problem, the homogenization of the store space is naturally the product of the homogenization of people’s predictions. This inertial thinking, which is motivated by the modular, easy-to-use modes of operation that are favored by most major clothing brand stores, often results in a unified and monotonous brand visual experience. In emphasizing the brand’s own unique positioning of the moment, the appearance of product homogeneity is not conducive to brand self-cultivation. Shop as the most direct dialogue between products and customers is an important characterization of product philosophy and art, a good store is the most brand