企业应该竞争什么?应该如何竞争?这是企业能否在市场竞争中生存和发展的关键问题。特别是在今天的经营环境和市场特征正在发生巨大变化的新经济背景下,企业惟有超越传统竞争,重塑竞争新理念,才能适应新变化,从而持续健康地发展。 What should enterprises compete and how should they compete? This is the key question whether enterprises can survive and develop in the market competition. Especially in today's new economic context where the business environment and market characteristics are undergoing tremendous changes, companies can only adapt to new changes and sustain their healthy development by transcending the traditional competition and reshaping the new concept of competition.