本论文以服务营销理论为基础,在从宏观环境、微观环境及WTO的影响等方面对贵阳目前的汽车营销环境进行了分析后,指出了汽车服务营销对于贵阳汽车行业发展的必要性。根据汽车服务的特点,通过国内外汽车服务营销的现状对比分析,重点研究了国内汽车服务营销中的几大方面问题。在此基础上,提出了提高贵阳汽车服务营销水平的建议。 Based on the theory of service marketing, this paper analyzes the current automotive marketing environment in Guiyang from the macro-environment, micro-environment and the impact of the WTO. It points out the necessity of automobile service marketing for the development of Guiyang automobile industry. According to the characteristics of automobile service, through comparative analysis of the current situation of automobile service marketing both at home and abroad, the paper mainly studies several major problems in the marketing of domestic automobile service. On this basis, put forward suggestions to improve the marketing level of Guiyang automobile service.