姚明品牌资产,99%取决于这个名称,如果姚明葡萄酒不能有效吸引姚明本身的消费资源,而是去吸引其他,必然将事倍功半,得不偿失。中国葡萄酒市场巨大的市场潜力和诱人的市场前景,吸引着大量的财富和资本进入葡萄酒市场。国内葡萄酒品牌巨头开始全面挺进高端,并发力产业链的整合,张裕、长城从原料基地到渠道品牌的塑造,已经形成了纵跨整个产业链的完整布局;投行、风险资 Yao Ming brand equity, 99% depends on the name, if Yao Ming wine can not effectively attract Yao’s own consumer resources, but to attract others, will inevitably be more effective and worth the candle. The huge market potential and attractive market prospects of the Chinese wine market attract a great deal of wealth and capital into the wine market. Domestic wine brand giants began to fully advance the high-end, synergies industry chain integration, Changyu, the Great Wall from the raw material base to the channel brand shaping, has formed a complete layout across the entire industrial chain; investment bank, venture capital