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信息化时代的来临把现代标志设计带到了人们的日常生产生活当中的各个领域。现代标志设计把文字和图形进行艺术处理,形成一种视觉图式,通过图形信息的传达,提高大众传播效果。现代标志设计应该立足于中国本土文化,把中国传统符号和传统文化精神引用和融入到现代标志的设计当中,让设计彰显民族独特的文化特色,做到现代与传统的结合。
The advent of the information age brought the modern logo design to every field of people’s daily life. Modern logo design to the text and graphics art processing, the formation of a visual schema, through the transmission of graphic information to improve the mass communication effect. Modern logo design should base itself on Chinese native culture, reference and integrate Chinese traditional symbols and traditional cultural spirits into the design of modern signs, and let design highlight the unique cultural features of the nation and achieve the combination of modernity and tradition.