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付费搜索广告是随着互联网和搜索引擎技术的发展而兴起的一种新的营销工具。由于它展现在消费者的搜索结果中,并且按照点击量付费,所以与传统的广告形式相比,付费搜索广告具有投放精准、注意率高、投入灵活、效果可控等优势。为了充分发挥付费搜索广告的功效,广告主需要根据自身的业务范围和相关的定量分析来选择合适的关键词,并为其出价,还要为每个关键词设计具有吸引力的展现信息,并做好目标网站的规划。
Paid search advertising is a new marketing tool that has emerged with the development of Internet and search engine technology. Because it is displayed in the search results of consumers and paid according to the amount of clicks, compared with traditional advertising forms, paid search ads have the advantages of accurate placement, high attention rate, flexible input, and controllable effects. In order to make full use of the effectiveness of paid search advertising, advertisers need to select the appropriate keywords based on their business scope and related quantitative analysis, and bid for them, and also design attractive display information for each keyword. Plan your target website.