企业文化是企业精神、管理能力、内在素质、外在形象的综合反映,在企业起着内强素质、外树形象、凝聚人心、提升团队战斗力的重要作用;企业文化是员工的精神家园,是根除假冒伪劣产品的有力武器,是节能环保、生产安全的有力保障,是反腐倡廉、职业道德、普法宣传的播种机,是企业的核心竞争力,是企业品牌的重要标志,是企业发展灵魂的工程师。没有文化的企业就会在前进中迷失方向。随着企业文化在我国的兴起,企业内刊、广播、电视、网络传媒在我国国有、民营大中型企业中的广泛应用,我 Corporate culture is an integrated reflection of entrepreneurial spirit, management ability, internal quality and external image. It plays an important role in enhancing the team’s combat effectiveness by strengthening the internal quality and the image of outsiders in the enterprises. Corporate culture is the spiritual home of employees and is Eradicating counterfeit and shoddy products is a powerful weapon for energy conservation and environmental protection and production safety. It is a planter for anti-corruption, ethics and law propaganda, an enterprise’s core competitiveness, an important symbol of an enterprise brand and an enterprise development soul Engineer. No culture of enterprises will be lost in the direction of progress. With the rise of corporate culture in our country, the widespread use of corporate publications, radio, television and internet media in large and medium-sized state-owned and non-government enterprises in our country