袁舒婕在2014年1月14日出版的《中国新闻出版报》上刊文,介绍了《纽约时报》网站的改版。改版取消了原来将一个故事分成多个部分的传统方式,而让读者不用点击即可阅读一个完整故事。这有利于读者阅读页面顶部广告和花费更多时间阅读嵌入长篇文章内的广告。此外,《纽约时报》网站还尽量让读者能够轻松移动到下一条新闻。在每条新闻的右侧有一个箭头,可以帮助读者移动到下一条新闻。《纽约时报》网站重新设计的另一个重要的变化是首次推出了原生广告,一些广告标题看似新闻,实际是广告,但每一条这类广告都会标注“某某公司付费并发表”。网站重新设计的本质是如何组织内容,如何呈献给读者,如何使其赢利。网 Yuan Shujie published an article in the China Press and Publication Newspaper on January 14, 2014, introducing a revision of the New York Times website. Revamped the traditional way of splitting a story into multiple parts, leaving the reader to read a complete story without hitting. This helps readers read ads at the top of the page and spend more time reading ads embedded in lengthy articles. In addition, the “New York Times” website also try to make it easy for readers to move to the next news. There is an arrow to the right of each piece of news that helps the reader move to the next piece of news. Another important change in The New York Times Web site redesign was the launch of native ads for the first time. Some headlines seem like news, they are actually advertisements, but each of these ads is labeled “Someone pays and publishes.” The essence of website redesign is how to organize the content, how to present it to readers, and how to make it profitable. network