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到过德国的人,都对利德这个名字非常熟悉,在德国的城乡到处可以看到利德商店那红黄两色的圆形标志。利德成了物美价廉的代名词,成了中低收入消费者购买日用消费品的主要去处。1999年,美国财富杂志将利德公司的创始人,62岁的迪特.施瓦尔茨先生列为德国首富。施瓦尔茨先生经过不到30年的奋斗,个人财富积累多达70亿美元,超过了麦德龙公司的创始人拜斯海姆和邮购大王奥托。下面让我们通过分析利德公司的超常规发展现象,揭示利德公司成功经营廉价自选日用品商店的奥秘,或许会对我国商业经营者提供一些有益的启迪。 迪特.施瓦尔茨1940年出生在德国南部城市海尔布隆。1972年,32岁的他在路德维系哈芬建立了第一家利德自选日用品商店。到1992年仅仅20年的时间利德公司的廉价日用品连锁分店数已经达到1304家 （其中德国国内为1153家）,到了2001年
People who have been to Germany are very familiar with the name of Lead, everywhere in Germany, urban and rural areas that can see the red and yellow round shop logo. Led has become synonymous with inexpensive, has become a low-income consumers buy consumer goods, the main place. In 1999, Fortune magazine ranked the founder of Lead Corporation and Dieter Schwarz, 62, as the richest man in Germany. After less than 30 years of hard work, Mr. Schwarz accumulated as much as seven billion U.S. dollars in personal wealth, surpassing the founder of METRO company Baisheim and the mail order king Otto. Now let us reveal some of the mysteries of the successful operation of LID’s cheap self-help grocery store by analyzing the extraordinary development of Lydt and perhaps providing some enlightenment to our business operators. Dieter Schwarz was born in 1940 in the southern German city of Heilbronn. In 1972, at the age of 32, he founded the first Lidex grocery store in Ludwig Havel. As of 1992, just over 20 years ago, Lydt’s number of low-cost daily necessities chain stores reached 1304 (of which 1153 in Germany), and by 2001