随着互联网以及数字技术的出现,传统报业遭受到强有力的挑战。传统报业该如何定位和发展?笔者认为,首先,必须找准市场定位和受众群,在报纸内容和形式上增强针对性、创新性。其次,在办报方式方法、经营发行模式创新上,要向多种媒体介质并存的方向转变;强化品牌战略,加强品牌建设;强化责任感和权威性。 With the advent of the Internet and digital technologies, traditional newspapers have been challenged strongly. How to position and develop the traditional newspaper industry? In my opinion, firstly, we must find out the market orientation and audience, and enhance the pertinence and innovation in newspaper content and form. Secondly, on the methods of newspaper reporting and management, the mode of operation and distribution should be changed in the direction of coexistence of various media media; the strategy of strengthening brand should be strengthened to strengthen brand building; and the responsibility and authority should be strengthened.