近年来,伴随着新媒体技术的发展,各类体育赛事如雨后春笋般传播开来,这对全民健身热情的培养起了重要作用。在体育赛事的筹备阶段,媒体是必不可少的舆论推动者;在体育赛事的直播阶段,媒体是至关重要的传播平台;在体育赛事的评价和总结阶段,媒体是赛事的最终裁决者。其中,对于大型体育赛事的直播更是充分发挥了媒体的传播范围和传播效果优势,对培养全民健身热情具有深远的意义。一、全民健身对于国民的意义 In recent years, with the development of new media technologies, various sports events have mushroomed and spread, which plays an important role in cultivating the enthusiasm of the whole country. In the preparation stage of sports events, the media is an indispensable media promoter. In the live broadcast stage of sports events, the media is a crucial communication platform. In the evaluation and conclusion stage of sports events, the media is the final arbiter. Among them, the live broadcast of large-scale sporting events is to give full play to the advantages of media coverage and dissemination of results, to cultivate the enthusiasm for national fitness has far-reaching significance. First, the meaning of national fitness for the nation